Corporate Event – Interactive Art Work


Rousseau Design was given the opportunity to design and build a focal experiential marketing feature for LIDL’s corporate staff event through marketing agency BMB Neon.


This experiential sculpture acted as a focal point for the event, it had the letters TEAM and an arrow cut out in front of a backlit panel.

Lidl 1 .600

Small acrylic rods were sent out as invitations and those invited had the pleasure of contributing to the illumination of the experiential artwork, thus increasing participation, and a tangible feeling of being part of the team.