Corporate Event – Interactive Art Work

Corporate Event - Interactive Art Work

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Rousseau Design was given the opportunity to design and build a focal experiential marketing feature for LIDL’s corporate staff event through marketing agency BMB Neon.

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This experiential sculpture acted as a focal point for the event, it had the letters TEAM and an arrow cut out in front of a backlit panel.

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Small acrylic rods were sent out as invitations and those invited had the pleasure of contributing to the illumination of the experiential artwork, thus increasing participation, and a tangible feeling of being part of the team.

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