Orico stands for Organic Rich Ingredients in Cosmetics and Oils. It required a simplistic and clean approach to their Chelsea based flagship store. The scheme and overall project was designed by Barber Design. Barber Design commissioned us to engineer and manufacture a system for creating these circular shelving units.
The store design clearly reflects Orico’s brand message. The brief was to create a clean, urban, modern ‘beauty art gallery’ where customers would feel comfortable browsing and exploring the comprehensive Orico product range displayed in an unhurried, friendly, stress-free and uplifting environment.
The unique, bespoke coloured circle displays were developed to infuse the Orico ‘O’ brand identity throughout the store whilst also providing a refreshing burst of colour throughout the fresh, bright store design.
Front window view showing the internal illumination with a forward and rear facing branding panel.