COMMERCIALSamsung - Olympic Torch Relay Vehicle
We designed this promotional vehicle to follow the Olympic Torch relay on its 90 day tour of the country, prior to the London 2012 Games. The live marketing vehicle was fitted with two 6m x 2m high-definition LED screens to give spectators the opportunity to clearly view the runners as they went past.
We created an entirely bespoke fiberglass shell and fabricated metal work to sit on the DAF chassis and cab, culminating in seamless design and a fantastic custom promotional vehicle, which was viewed by millions of people around world.
Fabricated by : Cosby Suppliers
The panels above the screens, which acted as safety barriers, were specially designed and fitted with hydraulic controls to allow the experiential vehicle to pass under low bridges.